Why Motivation Fades and How Behavioral Science Explains the Gap Between Intention and Action
Nearly 70% of people who set a major personal goal stop making progress within six months, a gap that looks less like failure and more like predictable system behavior. This opening frames the task: the drop in drive is often caused by unmet psychological needs—autonomy, competence, and connection—plus cognitive inertia, vague goals, and missing feedback. […]
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